Want to Live Longer?
There’s an App for That
It’s called Ikaria, and it’s trying to eliminate those feelings of profound loneliness social media can induce.
Ikaria, which was unveiled Tuesday, is a communication app that wants users to cultivate “richer personal relationships for a happier and longer life.”
Cofounded by a creator of the anonymous app Secret, Ikaria meets at the intersection of iMessage group chats, mental health content, and personal therapy.
Instead of likes and follows, it’s focused on interpersonal relationships and safe spaces for people going through similar challenges.
How it makes money: Get ready—no ads. Instead, Ikaria will create “customer relationships” that open up revenue channels like subscriptions or in-app payments for premium content.
While it’s waiting on those relationships to bloom, Ikaria is in beta living off the $1.5 million it raised in seed funding.
One use case: If Ikaria knows you’re in communication with your mom, it can remind you to call her or send messages that say more than “How do I fold a fitted sheet?”
Grateful thanks to MORNING BREW, feb. 20, 2020.
